About Regier Equipment Company

Regier Equipment Company is an authorized Massey Ferguson, Challenger, Precision Planting, Gleaner, Sunflower, Hesston, White Planter, Unverferth/Orthman, BushHog, Crustbuster and Hardi dealership serving the Madrid area. We are proud to carry a large selection of new and pre-owned inventory. When you are ready to invest in your new tractor or other agricultural equipment, our friendly and knowledgeable sales, financing, service and parts departments are prepared to make sure your experience is outstanding, from assisting while you're making your choice to ongoing maintenance and customization. We value the opportunity to create a long-term relationship with our customers, and we do that by giving you the best customer service available.

At Regier Equipment Company, we take great pride in our commitment to meeting our clients' agricultural needs. When we opened our doors in 1980, we carried White Farm Equipment, Bush Hog, and Crustbuster. Over the past 30+ years, we have greatly expanded our equipment lines to include Challenger, Massey Ferguson, Gleaner, Hardi, Sunflower & Unverferth.

Competitive pricing and our commitment to parts inventory & service have earned us numerous awards over the years, including:

• Agco After sales Pro Award – 2022 and 2023 
• Agco Dealer Excellence Award – 2017 4 Star, 2018 5 Star, 2019 5 Star, 2020 4 Star, 2021 3 Star, 2022 5 Star
• President Circle award for Top Sales Volume for Hardi in 2000 and 2001
• White Planter, Top Volume Dealer in North America Award in 1999 and 2002

We are dedicated to providing you with the best sales & service support there is. We service every brand we sell, and nearly any ag equipment you own.

Call Regier Equipment Company when you need new equipment, used equipment, parts, or service! We are your ally in agriculture!

Our 38th Anniversary

Thank You for 38 Years and a Great Party

Contact Us

Call us at (308) 326-4245 or come by today and experience our superior service and selection! We look forward to serving you!